Niche Vs Mainstream Audiences

Mainstream Market -

The mainstream Market is a very specific market due to the fact that the products in this market are aimed at everyone and not just one demographic, mainstream audiences will be harder to please due to the fact that the designer will have to take into consideration everyone else' wants and needs therefore the product will need to be more broad and wider appealing which could sometime make the product unappealing. 


Niche Market -

The Niche Market can be defined as a market that is very particular to a certain type of audience, the products in this market are very focused, this market/audience can be a better market to aim at due tot he fact when something is specific you can cram a lot of quality and detail into it as the developer/designer will only have one audience to aim for and only have to keep them happy. where as mainstream will try to please everyone.

Examples of mainstream Market material/products -

JD Sports

HMV

X-Factor

BBC

Examples of Niche Market material/products -

Pantera

The Inbetweeners

BBC 3

With two different types of market and audiences there will be different style of people who fit into either one or the other. I will define these Social Value Groups and state if they would appeal to the niche market or mainstream.



KEY =

M = Mainstream
N = Niche