Tuesday, 14 December 2010

MPX TEST


MPX Review

 Mpx is an animated film produced by Mellony Combs rated 12A (spelling may differ) The story follows a character named Mary Dinkle who sets out to find out where babies come from in New York, after doing so she becomes great friends with a man named Max Morrowitz who suffers in similar ways to Mary does, seeing as they both have no friends apart from pets they both like Nubblets, through out the film the two contact each other via letters and share feelings and events, then things turn for the worse, Mary became a aythor of a book of a disability that Max had and published the first copy to Max, This caused problems… The film runs for one hour thirty-two minutes and ten seconds (01:32:10) within this time the film only seems to shift moods once or twice, I began to wonder what is the reason for this? Was the producer trying to enforce a certain feel onto the viewers via the dark gloomy colours, the situations the characters face? The situations in this film are extremely real and happen more so than often which makes me think would this be suitable for day time TV, children or even young teenagers? After watching the film here are the majority of situations that are expressed within the film:

Love – through out the film love is shown in a variety of ways and is represented in different ways such as over indulgence, obsession for example Max has a list of life time goals and one of them is to own a life times supply of chocolate. Also Max over indulges in junk food such as chocolate hot dogs and all different types of chocolate, how ever there is some sexual love in the film for example when Mary and Damien popodopollis  get married and have sex.
Heart Break – The example of heartbreak is when Damien (Marys husband) leaves her for his pen pal over in new Zealand this causes Mary to spin out of control.
Pregnancy – when Mary is about to commit suicide the animators of the film shown a little embryo in her belly.
Depression – when Damien leaves marry, she begins to drink heavily and not move out the house loses all of her confidence etc, thus resulting in her becoming depressed and not very stable.
Insecurities – The character called max has insecurities about his weight and he tries to solve these by going to weight watcher. The character Mary has insecurities about a mole on her head which she then goes on to get surgically removed.
Bullying – in the earlier letters sent by mary she mentions about a young boy who bullies her about the mole on her head saying that “she has poop on her head”
Religion – The character max was a Jew he then became an atheist.
Suicide – Mary is about to commit suicide due to her husband leaving and falling out with max over a her book
Alcoholic – An example of a alcoholic in the film is shown early on is when marry’s mother Viera Loraine Dinkle and sherry to all of her recipes and drinks it all the time.
Forgiveness – the forgiveness in the film comes towards the end when max and sherry make friends after their fallout.

The film follows a Traditional character narrative as they’re only really two main characters who are shown in detail which is Max and Mary how ever the film goes into a great amount of detail and has dramatic build ups etc. iconography in this film is used a lot mainly in physical attributes, for example through out the film we are reminded visually that max is fat, and depressed, also just before the film introduces same the film makers have modelled a homeless person , they have given him a beard, ragged clothes, a cat and a can asking for money not only is this a clever use of mise-en-scene but it adds to the characters personality.

There are only a set few characters who really get shown in this film and in my opinion are the following:

Mary Dinkle – we first see mary as a young girl, she has not been blessed with the best family for numerous reasons, we are told that she is a mistake and wasn’t meant to be born , maybe this Is a reason for her lack of confidence and insecurities, also she has a birthmark on her head, although you would not think it this played a big role in marys personality for example when she had the mark she would get bullied, go home and cry, then write to max, However when she has the mole removed it is like she is a brand new character as her confidence hits the sky and she is no longer very timid but she is outgoing and believes in herself as she refers to her crush Dominic as “babe” but when she had the mole she struggled to even wave.

Viera Lorain Dinkle – This is the mother of mary, not a great role model for mary to follow as she is an alcoholic, her husband is always at work or playing in the shed with dead birds maybe this is a reason for her to drink? She is a very in your face women visually and physically, she smokes, she drinks, she steals, she doesn’t respect her self, and is too lazy to help her daughter when need be, how ever we do see the motherly side of her when mary first receives a letter Viera tries to throw it away so Mary cant read it thus protecting her daughter

Noel Dinkle – Noel is the father of Mary and we do not see much of him he is always working at the tea bag factory until he retires or playing with dead birds he finds on the free way, I get the feeling that noel just goes along with the relationship between himself and Viera, his body posture is all slumped, he looks tired and past caring maybe this helped create the marys characteristics

Max Norrowitz – Max is a lonely man, fat, depressed, no friends, but why? What triggered this we find out that his mother/father shot themselves and he was bullied in school, I think this could of possibly played a part in the way he turned out, not wanting to talk to many people, scared to find love etc.

After reviewing the iconography of the characters I came to the conclusion that all of the characters are based upon each other and all share similar qualities, I think this supports the film extremely well because you are not going from one extreme to another as a viewer all though the film is dark and depressing I feel that if it went from being extremely happy to extremely sad that the viewers would struggle to find it real enough to relate to.

The music in MPX plays a great part due to the fact that it adds to the feelings and story line, the music they have chosen I feel is relevant due to the time the film is set, I cant imagine there to be a lot of rap, hip-hop and techno around the producers chose to use older songs that are made by orchestras and instruments etc not computer generated sounds. The track list is as followed –

Track Listing:
1.  Penguin CafÈ Orchestra - Perpetuum Mobile
2.  Abc Radio Orchestra - Old Mother Hubbard
3.  Sydney Alpha Ensemble - Russian Rag
4.  Dale Cornilius - Across Two Worlds
5.  Leroy Anderson - The Typewriter
6.  Sydney Symphony Orchestra - Dance Of The Knights
7.  Penguin CafÈ Orchestra - Prelude & Yodel
8.  The Kings Consort & Choir - Zadok The Priest
9.  Dale Cornilius - Max's Meltdown
10.  Bert Kaemfert And His Orchestra - That Happy Feeling
11.  The London Pops Orchestra - Zorba's Dance
12.  James Last And His Orchestra - That's Life
13.  Dale Cornilius - How I Feel / Pulping Her Life
14.  Pink Martini - What Ever Will Be Will Be
15.  Nana Mouskouri - The Humming Chorus
16.  Bert Kaemfert - A Swinging Safari

as you can see from the track listing the producers have chosen very dramatic songs as the film itself is extremely dramatic.

I feel that the theme of the film is rather depressing how ever enjoyable to watch as it is not showing a odourless life it is showing real life problems that people actually suffer , and the producers have captured this extremely well with the styling of the film for example : The film is very dark, there is not a major use of vibrant colours, the music fits etc…Overall i feel that the film is somewhat Depressing, Eye opening and Realistic.

Taking into consideration of all the graphic scenes and nature of the film i feel that advertising this on bbc 1 or 2 wouldnt be very suitable where as chanel 4 would be more suitable due to the fact they they tend to show violent or very emotional driven films/programs such as This is england where there is a graphic rape scene, and even racism, so i feel that the film will fit in with previous listings and that the viewers will not be shocked as much as they would of been if the film was shown on bbc. If i was to choose two products to advertise during the intermissions i wouldn't choose flight to new york or australia due to the fact it does not show the countries in a very good way for example in new york it shows alot of people littering smoking and being igronant and in australia it shows theifs bullies, and alcoholics which is not a very good look for either country. The two products i would advertise are:

Parcel Force: the reason i would choose to advrtise parcel force is because when the two characters max and mary are sending letters and parcels across to each other they have no problems what so ever in receiving them.. so i would choose these and possibly speak with the creaters of the film to do a little advertisement using the main characters or something. I would aim this advertisment at the older generation of around 20 years old and up due to the fact that young people do not realy send letters of parcels.

The National Lottery: the reason i would choose this advertisment is because in the film max puts on the lottery for so long and still keeps faith and one day he wins so if the advertiser was to go by the film, it really backs up the fact that anyone could win it and when they win they win big. I feel that this would be a good incentive to try and get audiences from 16 years old and onwards to try and start winning the lottery. 





Monday, 8 November 2010

Websites as media products.

Websites are used as media products more than ever now, and because of this their becomes many problems.

Websites can be accessed via the Internet by anyone of all ages.
audiences can access the Internet via many ways such as:
- Home - router, phone line, broadband, direct and wireless Internet.

- Phone

- Dongle


Out and about

- I Pad

-Mobile

- laptop


- Work machines

- Public Phone/ Internet/ Email

as I said above the internet can be accessed by everyone but the time you spend using the internet can sometimes changed depending on your age.

they're many issues with the internet such as :

Public space - people may stalk you via social networking sites
Not many laws in place so companies can make money via false advertising
Minors can be easily exposed to pornography by typing one wrong word into google
many people download albums, games and dvds instead of buying them so companies are loosing profit.
youtube allows users to view movies part by part which they may not be permitted to do so
.

with all these issues they're many ways to solve them such as:
allow user to not use as often.
block sites and search words etc.

websites can fall into categories such as:

Retail - makes money by selling - http://www.topshop.co.uk

Marketing - to advertise and promote products - http://www.lecreuset.co.uk/

Advertising - to embed adverts within articles - http://www.elle.com

Services - social networking, google , video converters etc - http://www.google.com

And Information - academic\ government - http://www.www.direct.gov.uk

Monday, 1 November 2010

X Factor

The X Factor is a British show (Also shown internationally). The show was founded in September 2004 and is produced by FremantleMedia's TalkbackThames and Simon Cowell's production company SYCOtv. The show is broadcast on the ITV network also a behind-the-scenes show The Xtra Factor is shown on ITV2. X Factor gives every day people the chance to become a world superstar by beating other contestants in the process, the show allows groups, duos, and lone singers, this adds more versatility to the show. Previous winners include the likes of Leona Lewis and Alexandra Burke. although the people who win are promised a recording contract the runners up often do well too for example the boy band JLS were runners up now they are known world wide.

The process:

Auditions - judged by Simon Cowell, Louie Walsh, Cheryl Cole and Danni Minogoue

Boot Camp - further selection process

The Judges Houses - further selection process

The Live Shows - this is where the public then get the chance to vote the least favorite contestant off the show.


Advertisements. 

X Factor has a few different adverts between parts of their show however although the products are extremely different their target audiences are always near enough the same being Older members of families, Older single people 20 years old +.


 Talk Talk -  Talk Talk is a well known communication and media provider here in the U.K the target audience for talk talk are extremely broad from children to around 50 years old. 



Vagisil - Vagisil is a treatment for women with thrush the target audience would be: Women, Not Kids, 20 years old  + 


   
McDonalds - McDonalds is a world wide fast food franchise their target audience will be: Busy People, Drivers, Kids



O2 - 02 is a well known communication and media provider world wide and is linked to people who enjoy music. Foo Fighter fans 20+ 


Family Guy Box Set - Family Guy is a animated series on the TV channel BBC3 the target audience for this show would be: Parents, Older People, Christmas Gift For Teenagers. 



Whiskas Cat Food - Whiskas is a well known and leading cat food brand here in the uk and world wide the target audience would be: Older cat owners, Single people.



Over all Audience For X Factor - Older members of the family, Older singles.


Monday, 18 October 2010

Niche Vs Mainstream Audiences



Mainstream Market -

The mainstream Market is a very specific market due to the fact that the products in this market are aimed at everyone and not just one demographic, mainstream audiences will be harder to please due to the fact that the designer will have to take into consideration everyone else' wants and needs therefore the product will need to be more broad and wider appealing which could sometime make the product unappealing. 


Niche Market -

The Niche Market can be defined as a market that is very particular to a certain type of audience, the products in this market are very focused, this market/audience can be a better market to aim at due tot he fact when something is specific you can cram a lot of quality and detail into it as the developer/designer will only have one audience to aim for and only have to keep them happy. where as mainstream will try to please everyone.

Examples of mainstream Market material/products -

JD Sports

HMV

X-Factor
BBC



Examples of Niche Market material/products -


Pantera

The Inbetweeners



BBC 3


With two different types of market and audiences there will be different style of people who fit into either one or the other. I will define these Social Value Groups and state if they would appeal to the niche market or mainstream.



KEY =

M = Mainstream
N = Niche


Monday, 11 October 2010

Passive/Active Audiences


Passive/Active Audiences


Passive Audience - a Passive Audience in a media text is where they have no control of what its going to happen next. An example of this would be programs such as: Eastenders, Holly oaks and coronation street. Passive audiences tend to be programs such as soaps.

Active Audiences - a Active Audience in a media text is when the viewer has some control in what happens next. An example of this would be X-Factor or Big Brother.
with these two different type of audiences they each have their own advantages and dis advantages. other types of media texts that force the audience to interact are as followed:


  • Newspapers/Magazines/Books
  • Internet
  • Gaming for example Nintendo Wii
  • Arcade Machines


Passive Audience:

Advantages

Disadvantages


Production will be easier
Fans may not be as loyal

Will be able to film well in advance

The media text will need a good narrative structure

The viewer will be in suspense because they don’t know what will happen next

The viewers may not like the decisions made via the director

The director will be in full control 



 Active Audience:

 
Advantages

Disadvantages


Make money from phone/ text entries
Not all fans may agree with each other

Will have more loyal fans as they would feel they have made a change in the story

Could limit the directors ideas

Audience choose what they want to see
Audiences can be fickle

Will take some pressure off the director to make the next move  




However active audiences can not always be obedient and do what is best for the situation they are given to influence for example in the X Factor this year there is a contestant called wagner. Now wagner is not a great singer, has no talent what so ever but on the other hand he is entertaining to watch and for that simple fact he has beaten off other contestants who are a lot more talented than he is.



Some of the comments left on Wagners page on the official x factor site
 




Seven Days ( Channel 4)



 Seven days is a program that has just been introduced to channel four, seven days follows numerous people who range from young to old, rich and not so rich although there is more with money than without, different ethnicity and even a dog! However the characters in this program are 18 years old and older due to the fact that if there was some one who was younger than 18 they may not be able to deal with the feedback they receive on chatnav. Once people have watched seven days they have the ability to leave feed back on the channel 4 website and then the person they leave feed back on will then have the opportunity to influence the persons decision. 
  

 
The advert for this show was very pleasant to watch how ever it did not persuade me enough to watch the show of my own back. the advert that I seen can be viewed if you Click Here. 


When watching this program I feel that the target audience varies dependent on the character the show is deciding to show that week. how ever the shows target audience in general has took a change in direction via advertising, the reason I think this is because the adverts have changed over the 3 weeks it has been running so far, for example:

Week Two: 

  • Times Online - London, Established People, legal straight, Conservatives.
  • Revlon Luscious Lashes - Older, Middle aged women
  • 2 Very bland car adverts.
  • Exxon Mobile.
Week Three:

  • Glade - house wife's.
  • Revlon Luscious Lashes - Older, Middle aged women.
  • tena-lady - 50 years old +.
  • Exxon Mobile.
  • Absolut Vodka - 18 years old - 40 years old.
  • Snickers - working man/women.
  • Australia. 
so as you can see the target audience in the adverts has changed therefore the original target audience for the show has changed as well. 



My View on the target audience of the show:

I feel that the closer you live to Noting Hill the more the viewer will be able to late because with different areas there are different life styles but I feel that the target audience spreads even further because we are able to relate with some of the characters and the situations they are in. Seven days also appeals to a wide audience because everyday people like to watch other everyday people live their lives ever since the likes of Channel 4's reality series such as Big Brother, Ship Wrecked etc.

 

reviews of the show so far:

Denise Deering at 11:01AM on Sep 23rd 2010

What a crock of ****! I watched this show through to the end telling myself, this has to get better - unfortunately, it didn't! In my opinion this show does not show a true reflection of the many local residents who maybe are not so priviledge to be able to property develop or take over Mummy's business. What about the family run stall holders who are out there in all sorts of weather trying to make a living for example? Having lived in the area for over 40years now, as a white Irish single mum who left school at 16 without any qualifications but has managed to hold down full time employment all of my life whilst bringing up a beautiful and intelligent mixed raced daughter (now 25) who was the first in my family to go to and work her way through college and then Uni, graduate with First Class Honors and who is now a Qualified Accountant, I feel the show needs to get real if it wants to hold viewers interest for more than 5mins! Many of us residents have truely worked hard to make something of themselves and support their children! Why not show the true Notting Hill instead of the so called "stereotype Notting Hill" people seem to think it is?

REDNDEAD at 12:56PM on Sep 23rd 2010

Yes, I particularly hope they get rid of that wrinkly with the wannabe girlfriend, who, cause he's such a nice guy (nothing to do with TV) is giving/selling a 's flat to an employee, and he's SO STRESSED!!!! Aaaaahhh, diddums

Night at 9:48AM on Sep 27th 2010

My brother was in this and he honestly said if he wasn't he wouldn't have watched it. It's messed up!!

Official Reviews.
 Links: beehive city The Guardian Daily Mail

Beehive city suggest that the reason for the last minute schedule change was an attempt to boost viewings and they say the program is in "ratings ignominy, after the latest installment left the show with just over half of its opening audience" this is showing that the program is not doing as well as it may have seemed when in the advertisement stage. Beehive city seem to think that this was an attempt to be the next Big Brother!




The guardian give facts about the competition that Seven Days have against them these are as followed:

BBC1's Lost Land of the Tiger had 3.48 million (14.6%)
123,000 (0.5%) watched on BBC HD.
BBC2's Britain's Youngest Boarders (1.814 million/7.6%)
ITV1/ITV1 HD's Midsomer Murders (4.925 million/20.8%)
Channel 4's Grand Designs (3.178 million/13.4%, including C4+1)
Channel 5's NCIS repeat (907,000/3.8%).

After reading this on The Guarding i cant help but think is it time for them to possibly change time slots again and try get a less dominant competition?


The Daily Mail 

The Daily Mail have claimed that the show is "Down the pan" as the viewers watch
hairdresser John unblocking the toilet of his Notting Hill salon. 
With all these negative reviews I begin to wonder is it the place they are filming ? the people they have chose? or the concept in general?
The show has changed days recently due to the fact they may have competition with the likes of programs such as "The Only Way Is Essex" and CSI: New York, The only way is essex being the main competition due to the nature of the show is very much like seven days however The Only Way Is Essex can be seen to be Seven Days on steroids as it is more in your face and somewhat more entertaining

ACORN system within Seven Days

Within the series seven days there are many different characters that are definable using the ACORN system the categories range from Wealthy Achievers to Hard-Pressed with 56 different sub categories and 5 main categories. an example of some one in one of the wealthier categories is the character called Hannah, Hannah would be categorized into the Second category of the ACORN system called Urban Prosperity and come under type 16 - Prosperous young professional, flats. Seven days have took a polarisation approach with the range of ACORN types within the program and unfortunately they must of picked the wrong type of people because the show is not doing very well in comparison to the new reality TV show The Only Way Is Essex. the reason why i think that The Only Way Is Essex affected Seven Days' viewings and ratings is because The Only Way Is Essex offers the same viewing that seven days dos how ever it is a lot more exciting and there is more "action" so to speak.


The Only Way Is Essex is an ITV2 reality television show based in Essex. It shows "real people in modified situations, saying unscripted lines but in a structured way." It debuted on October 10, 2010, it follows the lives of young adults: Mark Wright, Jessica Wright, Kirk Norcross, Amy Childs, Lauren Goodger, Sam Faiers and their friends. The show is primarily filmed in Brentwood close to London and shows their lives as young, rich Essex boys and girls.
The show is filmed only a few days in advance and Series 1 ran initially for four weeks weeks, with two episodes a week. It is narrated by Denise Van Outen. The show has been described by the Daily Mirror as Great Britain's answer to The Hills and Jersey Shore.






Monday, 4 October 2010

Critical Theory - The Hypodermic Needle

            The Hypodermic Needle -

The hypodermic needle is a model of communications. The hypodermic needle can also be known as the Magic Bullet or The Transmissions-Belt model. The hypodermic needle suggests that information given from media text passes into the mass consciousness of the viewers which will later lead to vast changes in behavior and personality. Overall this theory influences the actions of a mass audience via media texts that often use propaganda.

"The hypodermic needle theory implied that mass media had a direct, immediate and powerful effect on their audiences."

   









 

Uses and Gratifications

The Uses and Gratifications theory is extremely popular way to appeal to mass communication. The method was originated in the 1940s but was only expanded recently in the 1970s by blumler and katz (who also was involved with the two step theory). When they originated this method they claimed that those who use this method would use it for:

Diversion—Escape from routine and problems; an emotional release.

Personal Relationships— Social utility of information in conversation; substitution of media for companionship.

Personal Identity or Individual Psychology— Value reinforcement or reassurance;

self-understanding, reality exploration.

Surveillance—Information about factors, which might affect one or will help one do or accomplish something

This model works on the theory that when an audience actively seeks out media, they are typically seeking it in order to gratify a need. For example, in social situations, people may feel more confident and knowledgeable when they have specific facts and stories from media to add to conversation. By seeking out media, a person fulfils a need to be informed.



 
Two Step Theory

The Two Step theory was introduced by 3 different people: Paul Lazarsfeld, Bernard Berelson and Hazel Gaudet , the theory was then elaborated by Elihu Katz. This theory was introduced in 1944.

The theory was used for a study focused on the process of decision making during a presidential election campaign.

The two step flow theory makes sure that media moves in two ways. The first is for the individuals who can also known as opinion leaders, who look at mass media in great detail and pay attention to the messages. They can then add their own understanding to the actual media content. Therefore when the opinion leaders pass their pass their own understanding on their opinion will stick with the person it is passed on to. 





Reception Theory.

Reception theory is a version of reader response literary theory that emphasizes the reader's reception of a literary text. The Reception theory can also be known as Audience Reception, it will more likely be referred to Audience Reception when dealing with analysis of communications models. Reception theory originated from Hans-Robert Jauss in the late 1960s and it was very influential during the 1970s and early 1980s in Germany and USA. Overall reception theory is A basic acceptance of the meaning of a specific text tends to occur when a group of readers have a shared cultural background and interpret the text in similar ways. It is likely that the less shared heritage a reader has with the artist, the less he/she will be able to recognise the artist's intended meaning, and it follows that if two readers have vastly different cultural and personal experiences, their reading of a text will vary greatly.”


Quote from wikipedia